- Business
- "The complete building materials" store: electricals, lighting, fans, sanitaryware, plumbing, hardware and more
- Showrooms
- Koduvally (Kottakkavuvayal) and Nanminda (Koolipoyil), Calicut, Kerala
- Brands
- Goldmedal, Parryware, Atomberg, Somany and others
- Website
- ssmartworld.in, built on PrimeLogue, with a cart, product PDFs and WhatsApp
- What worked
- Giving the electricians they already work with a fast way to order from the job site
The challenge: the buyer is on the job, not in the shop
In electricals and building materials, the person choosing the products is often not the homeowner but the electrician or plumber doing the work. Halfway through a wiring or repair job they find they need another switch plate, a light fitting or a fan. The old options were to stop work and drive to the shop, or call and try to describe the product over the phone. Both waste time, and both can send the sale to whichever shop is nearest.
What SS Mart World set up on PrimeLogue
SS Mart World put its full range on a PrimeLogue website at ssmartworld.in: 430+ products in 12 categories, each with photos, a product code, price and discount, a PDF and an order option, all searchable from a phone. Its existing network of electricians use it to order straight from a customer's home, and the store delivers to the site. Homeowners can browse and order in the same way.
- The whole shop in one search box. Electricians type "LED panel", "BLDC fan" or a product code and find it in seconds.
- Categories the trade understands. Electricals, fancy lights, fans, plumbing, sanitaryware, kitchen sinks and taps, hardware and more.
- Prices and codes on every product. No phone calls to check the price or describe the item.
- A cart for the whole job. Add everything a job needs and send one order, with WhatsApp for questions.
- Delivery to the job site. SS Mart World delivers, so the electrician keeps working.
The result: a trade network that orders online
The electricians SS Mart World already knew now order from the website while they're on the job, and every one of them brings orders from many homes. The store delivers to the site, and homeowners who find the website order the same products directly. The relationships the business built over the counter now work for it around the clock.
Selling building materials online: 5 lessons from SS Mart World
- Start with the people who already buy from you. Electricians and plumbers are a ready-made sales force.
- Make ordering faster than driving to the shop. Search, prices and a cart on the phone beat a trip across town.
- Deliver to where the work is. Delivery to the job site is the reason to order from you rather than the nearest counter.
- Put codes and prices on everything. Tradespeople know exactly what they want; let them confirm it without calling.
- Serve homeowners with the same store. One website takes trade and retail orders.
Give your electricians and customers a store to order from, with setup done for you.