WhatsApp catalogue vs website: which does your business need?
A WhatsApp Business catalogue is free and works well for showing up to 500 items to people who already chat with you. A catalogue website is better when you want new customers to find you on Google, have a bigger range, need a PDF catalogue or want online payments. Many businesses use both: the website to be found, WhatsApp to talk and close the sale.
WhatsApp Business catalogue vs a catalogue website
WhatsApp facts are from WhatsApp's Help Center and Meta (see sources); the website column describes a PrimeLogue catalogue website.
| What you get | WhatsApp Business catalogue | PrimeLogue catalogue website |
|---|---|---|
| Cost | Free with the WhatsApp Business app | From ₹3,600 a year on a subdomain (₹5,600 with your own domain) + GST, hosting included |
| Number of products | Up to 500 items | Up to 5,000, custom plans beyond |
| Where customers browse | Inside WhatsApp, on your business profile | Any browser, no app needed |
| Your own web address | No | Your domain (Standard and up) or a subdomain |
| Found on Google by product | No product pages of your own | SEO-friendly page for every product |
| Downloadable PDF catalogue | No | Generated automatically |
| Product details | Title, price, description, link, code, up to 10 photos or videos | Photos, price, description, category, brand, specifications |
| Minimum order & bulk prices | No dedicated field; write it in the description | Yes, or hide prices ("price on request") |
| Ordering | Cart sends the order to you as a message | Enquiry, WhatsApp order or cart (Standard & Pro) |
| Online payment in India | Through partners such as Razorpay and PayU, for businesses on the WhatsApp Business Platform | Razorpay on Standard & Pro; official Razorpay partner |
| Pages about your business | Business profile only | Custom pages: About, dealers, offers (Standard & Pro) |
| Product rules | Must follow the Meta Commerce Policy; items that break it are rejected | Your own website |
| Managed from | WhatsApp Business app | PrimeLogue app for Android & iPhone |
What a WhatsApp catalogue does well
- It's free and sits inside the app your customers already use every day
- Quick to share: send single items, collections or the whole catalogue in a chat
- Simple orders: customers add items to a cart and send it as one message
- Good for regulars: perfect for customers who already have your number
What a WhatsApp catalogue can't do
- New buyers can't find it: there are no product pages of your own for Google to show
- 500 items is the limit, so bigger ranges don't fit
- No PDF catalogue for dealers, salesmen or print
- It depends on your WhatsApp account: if the account is restricted, your catalogue goes with it
Use your website to be found and WhatsApp to close the sale
You don't have to choose. Put your full range on a catalogue website so buyers find you on Google, and keep WhatsApp for the conversation: every product page has an enquiry button, Standard and Pro plans add ordering through WhatsApp, and you can link each WhatsApp catalogue item to its product page on your website.
Found on Google
A buyer searches and lands on your product page.
Browses your range
Photos, specifications, prices and the PDF catalogue.
Enquires or orders
With the enquiry button, or on WhatsApp with Standard and Pro.
You close the sale
In the chat, or with payment through Razorpay.
What does a catalogue website cost next to a free WhatsApp catalogue?
A PrimeLogue catalogue website costs ₹3,600 a year + GST for up to 200 products on a subdomain, about ₹300 a month, including hosting, the mobile app, the PDF catalogue and free setup. Standard (₹5,600 a year) adds your own domain, WhatsApp ordering and Razorpay payments. GST of 18% is extra.
What clients say about the team behind PrimeLogue
PrimeLogue is built by Primal Codes Technologies — trusted by retail, healthcare and consumer brands for 11 years.
An IT company that fulfills all your tech requirements — quick, reliable, and consistently delivers what they promise.
A game-changer for our business. Simplified our operations and gave our team complete visibility from day one.
An enthusiastic team with a proactive approach to every challenge. They don't just deliver software — they build partnerships.
WhatsApp catalogue vs website: your questions
Not sure which you need? Message us and we'll tell you honestly.
Chat on WhatsAppSources
WhatsApp facts on this page were checked in September 2026. WhatsApp features change, so check the official pages for the latest.
- WhatsApp Help Center: About catalog: up to 500 items; title plus optional price, description, website link and product code.
- WhatsApp for Business: Using your WhatsApp Business catalog: up to 10 photos or videos per item; collections.
- WhatsApp Blog: Shopping with carts: customers send an order as one message.
- Meta: New experiences for people and businesses on WhatsApp: payments in India with Razorpay and PayU.
- WhatsApp Business Policy: catalogues must follow the Meta Commerce Policy.
Keep reading
Catalogue website
Features, Razorpay payments, custom pages and plans for PrimeLogue Catalog.
Catalogue website & pricingFor wholesalers
Replace WhatsApp price lists with one always-updated link for retailers.
Catalogue website for wholesalersLet buyers find you on Google, then chat on WhatsApp
Book a free 30-minute demo. We'll show you a live catalogue website working alongside WhatsApp.