To create a product catalogue, list your products and group them into categories, collect the details for each one (name, code, price, sizes, specifications), take clear photos on a plain background, write short descriptions, choose a format such as a PDF or a catalogue website, then share the link and keep it updated. A catalogue website that also makes the PDF saves you doing the work twice.
1 List your products and group them
Start with a simple spreadsheet: one row per product. Then group products the way your customers think, not the way your stock room is arranged. A hardware shop might use "Bathroom fittings", "Pipes & fittings" and "Tools"; a textile shop might use "Sarees", "Churidar material" and "Kids wear". Six to twelve categories is usually enough; too many makes browsing harder.
2 Collect the details for each product
Buyers decide from details. For each product, fill in:
- Name and product code, so a buyer can quote it on WhatsApp
- Price, or "price on request" if prices change often or differ by customer
- Sizes, colours or variants
- Key specifications: material, dimensions, brand, warranty
- Minimum order quantity and bulk prices, if you sell wholesale
3 Take clear photos
Photos sell more than words. You don't need a studio; a recent phone is enough if you follow a few rules:
- Shoot in daylight near a window, not under shop tube lights
- Use a plain white or light background
- Keep the same angle and distance for every product in a category
- Add a close-up of the detail that matters: the fabric, the finish, the label
- Fill the frame, and keep the product straight
4 Write short descriptions
Two or three lines is plenty: what it is, what it is made of, and who it is for. Use the words your customers search for. "Stainless steel 3-burner gas stove with auto ignition" beats "Premium quality stove".
5 Choose the format
| Format | Good for | Limits |
|---|---|---|
| PDF catalogue | Forwarding to dealers, printing, trade fairs | Out of date as soon as a price changes; not found on Google |
| WhatsApp Business catalogue | Showing up to 500 items to people who already chat with you | Lives inside WhatsApp, so it is not a website of your own |
| Catalogue website | Being found on Google, always-current prices, enquiries and orders | Costs a yearly fee for domain and hosting |
| Website that makes the PDF | All of the above, updated in one place from your phone | PrimeLogue does this from ₹3,600 a year + GST on a subdomain (₹5,600 with your own domain) |
Not sure between WhatsApp and a website? Read WhatsApp catalogue vs website.
6 Put it online and share it
A catalogue only works if people see it. Once it's live, put the link everywhere your customers already are:
- Your WhatsApp Business profile and status
- Your Google Business Profile, so people searching for your shop find it
- Your Instagram and Facebook bio
- A QR code on your visiting card, shop counter and bills
- Every price enquiry: reply with the product's link instead of a photo
7 Keep it updated
An old catalogue does more harm than none: customers ask for items you no longer have, or expect last year's prices. Set a weekly habit to remove sold-out stock and add new arrivals. This is where a mobile app helps: with the PrimeLogue app you update a product in a minute, and the website and PDF change together.
Send us your product list and photos. Our team sets up your catalogue website and PDF for free.